Digital Marketing

We Implement Digital Marketing

Digital marketing involves using modern communication tools – mobile phones, computers, personal digital assistants (PDAs), and autonomous devices powered by the Internet and artificial intelligence (AI) to facilitate the marketing function – product or service creation, promotion, pricing, and distribution – online and real time. Digital marketing is an art in today’s technology world. To be successful in digital marketing, individuals and businesses need to be familiar with design thinking, geo-location, triangulation, principles of buyer demographics and characteristics, market segmentation, social media marketing, search engine marketing, email marketing, analytics software, landing page, and sentiment analysis among other technology business languages.

Digital marketing offers two opportunities – to drive traffic to your website or brick-and-mortar stores and offices for indirect marketing purpose and actual purchase of products and services through direct marketing approach. Adequate visibility is the aim, as billions of potential customers and clients are on the Internet across device platforms and on social media timelines. Advertising through social media, search engines, telephones, and emails involves pay-per-view (PPM) and pay-per-click (PPC) orientations. Static (images), audio and motion pictures can be used to facilitate campaigns to stimulate good leads generation and sales conversion.

Problem Analysis

While the Internet presents a lot of opportunities, many individuals and businesses are yet not familiar with digital marketing. To sell online begins with owning social media handles or a website, as well as having bulk-service emails and telephone numbers. How to approach advertisements on digital platforms is another problem area for many, especially understanding search engine algorithms and keywords used to preferential, bid-styled adverts placements. Digital advertising involves a higher know-how of social media segment and the behaviour of users and their inclinations or leanings toward types of products and services offered. Segmentation is difficult, as this marketing technique is clearly less understood.

Solutions Modeling

How does Decision City provide help? At Decision City we take a consultative approach at all times. We work hard to speak with all concerned, review the micro and macro environments – web, social media, email, and search engine – dynamics to discover web-based value and the quality of digital marketing campaigns necessary to deliver the best results. We also understudy client structure and operating processes of its marketing function, since these have the potential to affect project design and execution.

Value Discovery

When working with Decision City, value is discovered at every stage of our consultative process and project execution. You discover value as we try to understand your project scope. We provide expanded view of what clients need when we get talking, since we are able to draw from our broad experience to excite clients at project design and consultation phase. Value is also obtained when the actual work is undertaken. For email marketing, we put together the volume of emails necessary for the campaign, cleanse the data to eliminate bounce rate, and adopt the right software to drop campaigns in inboxes of target audience. The same value-driven process is adopted in the case of bulk sms service. The exception in this case is triangulation – gathering phone numbers of people in client-specific locations for campaigns. Value is obtained from social media marketing as we seek effective targeting of the right demographics as well as selecting the better option between PPM and PPC. This approach also goes for search engine marketing. The only exception is discovering applying the right keywords or adwords, in the case of Google.

Value Communication

Value is communicated at every stage of the project as described above. This is important to getting clients aware of every operation at every stage of the project. The benefits of working with Decision City are clearly stated. Knowledge is typically transferred the first time a client signs us up. A report is also generated and transmitted to the responsible manager and department at project closure, stating work done and major recommendations, if any.

Transformation

Sales transformation is the key business outcome for embarking on digital marketing. To lead transformation, quality leads are generated for the salesforce to convert to sales. Conversion is also possible if direct marketing approach is applied. We activate improvement in revenues and profits for clients as we work together to take advantage of digital platforms and the Internet to transform the sales function.