Task
This service was executed for International Degree Foundation (IDF), Abeokuta, Ogun State, Southwest Nigeria. Our core task was to evolve a digital sales strategy to facilitate enrollment into client’s sponsored international foundation and degree programmes in affiliation with its partnering foreign Universities with which they have working relationships. In addition, we were mandated to integrate advanced analytics on IDF website to deliver on key business objective which was to visualise response to the the digital sales campaign.
Action
We began by setting up social media handles and working with webmaster to update the website and integrate analytics software on it. We ran a PPC (pay per click) and a PPM (pay per view) to generate sales leads and transfer same to IDF for sales closure. We also ran a one month email marketing campaign to 100,000 email users in Nigeria as well as monitored read, unread, and bounced campaigns as well as clicks on the links to IDF website and social media handles in the digital campaign materials.
Services Provided
- Social Media Marketing
- Email Marketing
- Advanced Analytics
- Performance Improvement
- Team Leadership + Development
- Organizational Effectiveness
Result
In addition to the data generated from the website and social media handles, we obtained valuable digital sales insights from the social media handles and email application to support the marketing and sales function. The sales function was supported with valuable sales leads for conversion from all channels used – social media and email campaigns. We satisfied our client, as we learned of enrollments into IDF foundation and Degree programmes.
